How to improve your Site As Top ranking website-expert Solutions

For many people SEO is a set of hidden tricks, performed only from some “SEO gurus” who know the secrets of Google. A few years ago, SEO was easier, as it was enough to create a landing page, add some keywords and build links, in order to achieve high rankings.Nowadays, SEO became more complex and difficult, as it is required to optimize several different aspects of the website.

Most of the major search engines utilize an algorithm to determine where a website ranks. The search engines have set up specific criteria that a website must meet to get to the top of the list. The criteria are different for every engine, but all engines share several commonalities. In the following guide we will examine the major steps of a successful SEO plan.

The first step of an SEO campaign is a keyword research. With a keyword research you try to find which keywords or phrases people are using to find your website or competitor’s websites and then decide which ones to target. Understand keywords  Considering the importance of keywords can improve a website’s SEO ranking. This will bring multiple benefits to both you as the site owner, as well as to the users.Keywords are nothing apart from just the most likely phrases or words that are being used by the users to find their relevant information.Rather than focusing on a single word, try adding a few words to make a keyword phrase. Keywords are nothing apart from just the most likely phrases or words that are being used by the users to find their relevant information. Considering the importance of keywords can improve a website’s SEO ranking.

This will bring multiple benefits to both you as the site owner, as well as to the users.Rather than focusing on a single word, try adding a few words to make a keyword phrase. Target niche keywords with low competition. Try to use Google Adwords to check how competitive before deciding on it. Be sure that the keywords has enough searches. Think outside of the box. Don’t just focus on your main keywords. The first thing to realize when targeting keywords is that it is not all about ranking for the most popular keyword. The most successful search engine marketing and optimization campaigns target the most relevant keywords.

Search engines try to give to their users results that are helpful and satisfy them. For this reason they take into account the engagement metrics of a website. As Google recommends “In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share”.Navigation Search engines may rank a multitude of a website’s pages simultaneously, which means that people will be able to access a site from pages other than thehome page. Without good navigation that covers the entire site, visitors could get stuck on a page and not be able to move on to explore more of a site.Content quality For usability reasons, no page should ever be longer than 800 words with the exception of blog posts. This content needs to contain the relevant keywords for the page. Having unique, keyword rich text on a page can help to improve search engine rankings significantly.

Technical Optimization:- Search engines use special software called crawlers, in order to read your website’s text and code. If it is not technically perfect, it may be difficult for a crawler to read and understand all of its content and it may have as a result that its pages will rank lower in the search engines results pages, or even worst, not at all.One of the biggest factors Google looks at is the hyperlink. Google looks at both links to and from your website.Google looks at the words you use in links to help determine the content of your page. Use links within web pages as a way to emphasize keywords.Duplicate conten issue occurs when the exact same content exists in your website under 2 or more different URLs. This can have a negative effect for ranking, as search engines dot not know which version to include in their index.Search engines use the XML Sitemap protocol, so it is critical that your website contains an XML sitemap. After its creation, it has to be submitted in Google Webmaster Tools, so that all of the website’s content its crawled.

Make Your Graphics Search Friendly :- Keep the Flash to a minimum. People may enjoy reading Flash, but search engines tend to skip right over it. It’s also bad for phone traffic.Give your images <alt> attributes. Not only does it make your website more accessible to the visually impaired,

Make sure that all the pages of the site have custom titles and descriptions. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Title Tag – arguably the most important SEO tag for any website. Google supports approx. 60 characters in the title, while Yahoo allows for up to 110 characters in the title.META Description Tag – These were once important but are no longer. Some engines do display the description defined, while others do not. Some search engines do read the description tag

social signals are among the most important ranking factors. That means that social media are now a strong influencer for SEO and it should be part of an SEO campaign. Setup your goals for social media These could be for example increasing the size of the community and gain more exposure for your content.Understand your audience Before beginning being active in social media, you should research and understand the users

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Vijay Pratap Yadav is the founder of VPY INDIA .He is a  Programmer and a Part time Blogger. 

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